JLA Article Feature: How To Build A World Class Innovation Culture

Written by
Chris Heemskerk
Published on
January 22, 2026

From JLA - Read the full article below:

https://www.jla.co.uk/how-to-build-a-world-class-innovation-culture/

This week in our latest website Ideas feature, we’re exploring innovation with fresh insights from Chris Heemskerk, former innovation leader at Google and Apple.Chris outlines a clear framework for building innovation within organisations, structured around four key pillars:

CultureOrganisationExternal DimensionsEffectiveness

At the core of his approach is one powerful idea: Innovation lives or dies by culture.It’s not about slogans, but more about daily habits, leadership choices, and shared beliefs.Chris also shares 10 practical principles for creating a thriving innovation culture, supported by real-world examples that show how these ideas play out in practice.